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A popular Chinese lifestyle platform (nền tảng) has banned wealth-bragging (khoe giàu) behavior (hành  vi) on its site in the latest move to heed the national call to offer healthy online content and better regulate cyberspace (không gian mạng).

Operators of the Instagram-like Xiaohongshu announced Thursday that they had so far flagged over 8,700 posts and “punished” 240 accounts deemed as having overtly showed off (phô trương) wealth between May to October. The platform, however, didn’t specify the actions taken against such accounts but added that it had improved its artificial intelligence-powered algorithms (thuật toán) to recognize wealth-bragging content more accurately.

“The platform will firmly combat such content, which is detrimental (có hại) to user experience and breeds an unhealthy (không lành mạnh) ethos (đặc tính),” an unnamed representative from Xiaohongshu said in the press release.

According to Xiaohongshu’s updated community guidelines that went into effect in April, users are asked to “avoid showing off consumption power far exceeding that of average people.”