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One beer company is calling for outdoor lovers to pee in a “Busch” with a brand new environmentally friendly ad campaign. Yes, that’s right, Busch beer is encouraging their customers to skip the urge to relieve themselves on a tree – or in an actual bush (bụi rậm) – and to instead relieve themselves in their Busch beer cans. Disposing of the waste responsibly by flushing it down the toilet.

This unusual pee-plea came on April 1, so it’s likely some customers saw the strange request as a possible April Fools joke (trò đùa ngày Cá tháng Tư). However, it is far from a joke. In fact, the beer company has released kits to help make the task a little easier for those hoping to follow Busch’s directions. The kits even have a name: “urination kits.”

Nature lovers will be big fans of this next part too, this effort is a partnership with the One Tree Planted organization. And, 100% of the proceeds from these kits will be donated to the charity.

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