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"Attention economy" nghĩa là gì?
28 Oct, 2022
Photo by Anna Dziubinska
"Attention economy" = nền kinh tế thu hút -> nghĩa là phạm vi hoạt động kinh tế dựa trên sự quan tâm của mọi người, được xem như nguồn lực khan hiếm và rất mong muốn được nắm bắt và duy trì.
Ví dụ
Mindfulness merchandise might be cringeworthy, but in the attention economy its offerings are invaluable, says DW's Kate Ferguson.
The attention economy rests on the idea that attention is a scarce resource to compete for. In this digital economy, trade is increasingly built around information rather than physical commodities. However, information isn’t scarce; rather, the limiting factor is human attention. Instead of exchanging money, social media and other “free” apps fight for user attention to survive, which often includes using any means necessary to capture user attention and data for ad revenue.
Twelve years after its founding, Instagram has come far from its original photo-sharing form. It now has Reels for short videos, Stories for real-time updates, Shops for built-in e-commerce, Explore for a plethora (trạng thái quá thừa) of curated content, and Ads right in your feed. It feels like Instagram will imitate anything to stay relevant, like a middle schooler buying Abercrombie clothes to stay popular. Why do Instagram and other social media apps try so hard to keep you caring about them? Why is it so hard to stop scrolling and just do nothing? This is the attention economy.
Ka Tina
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