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With more public awareness of data security (an ninh dữ liệu), China’s legal authorities are urging private business owners to remove facial recognition cameras in private facilities to avoid the unauthorized and excessive (quá mức) collection of consumers’ personal data.

The procuratorate of Shanghai’s Putuo District has issued a recommendation for relevant law enforcement departments to rein in private business operators from “illegally” collecting and storing customers’ private data, local media reported Tuesday. Private businesses such as supermarkets and shopping malls have been urged to remove cameras with face recognition features, while security camera manufacturers have been ordered to strengthen their product review processes, while informing their clients of relevant regulations.

A government inspection in a Putuo District supermarket showed that facial recognition cameras installed in its entrance scanned customers’ facial features, along with their age, gender, mood, and shopping history, within seconds. A representative from the supermarket told local media that they installed the cameras to spot shoplifters and other criminals, although such data is also commonly used by business owners to generate customized marketing plans to drive revenue.

“The supermarket’s camera system stored more than 200,000 mugshots of customers with more than 3,000 of them collected daily,” He Jiahui, the assistant prosecutor at Putuo District Procuratorate, told local media, adding that more images may have been erased due to the limited storage space. “The supermarket is collecting personal information for their own benefit rather than for public welfare.”

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