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Dấu hiệu hòa bình có cơ hội không?
03 Apr, 2024
đối với thế hệ trẻ, biểu tượng phản kháng mạnh mẽ một thời có sức mạnh không kém gì khuôn mặt cười
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The signs and symbols that designate our beliefs and affiliations are slippery. While the Christian cross, the Islamic star and crescent, the Jewish Star of David, and their copyrighted, vigorously litigated corporate equivalents — swooshes, apples and targets — may prove resilient, a dizzying mix of familiar and newly minted graphic devices (thiết bị đúc đồ họa) now compete for our dwindling attention.
These days there is no movement without messaging. Even anarchy has a brand identity, its scratchy circled A logo has migrated from your corner lamppost to a pair of Converse Chuck Taylor Anarchy-edition All-Stars. From the pink hats of the Women’s March to the red hats of the Capitol raid, rainbows to thin blue lines, salute emojis to watermelon emojis, we are navigating a thicket of improvised graphic devices.
A highly unscientific survey of my Gen Z students and colleagues suggests that after decades of relentless commodification, younger generations may have lost the thread. The typical associations I heard — “hippie,” “Venice Beach,” “someone pretty easygoing (dễ tính) and kind of disconnected,” “coexist” and “slacker” — sounded more like a marketer’s kombucha psychographic than a radical revolutionary.
Perhaps this self-conscious oscillation between taking a stand and keeping a distance (giữ khoảng cách) — simultaneously rejecting and aligning — is the essence of our current dilemma: We say what we need to say while signaling that we would never be so naïve as to actually say it.
Or perhaps the present state of peak branding coupled (kết hợp xây dựng thương hiệu đỉnh cao) with algorithm-fueled tribalism propagates symbols (chủ nghĩa bộ lạc thúc đẩy bằng thuật toán truyền bá biểu tượng) meant to divide rather than unite. (Audience segmentation is the soul of marketing.) A universal peace sign seems wildly optimistic in an era where almost everything from the color of your hat to the flag on your front porch to the emoji in your Instagram post is an ideological declaration.
source: nytimes,
Tags: artHồng Nhung
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