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"Measure against" nghĩa là gì?
02 Mar, 2020
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"Measure (someone or something) (up) against (someone or something else)" nghĩa là so sánh người này với người kia, cái này với cái kia bằng cách phân tích, đánh giá, sử dụng số liệu.
Ví dụ
To disclose the truth, they have to measure all NBA dunk contests against 1988, when Jordan battled Wilkins.
Not everything that counts can be counted and not everything that can be counts ( không phải thứ gì hiện hữu cũng sẽ được lưu tâm), so the saying goes. Never mind that. Since then GDP — the market value (giá trị thị trường) of final goods and services sold within a particular period of time — has come to dominate economic debate (tranh luận kinh tế). Everything is measured against what it means for GDP.
The definition of success will differ depending on the brand, industry, or campaign, so agreeing on a standard benchmark (tiêu chuẩn) for success is always going to be a challenge. But in broad terms, ad performance and success should be based on the larger business goals—such as sales lift, brand awareness (nhận diện thương hiệu), or customer acquisition (thâu tóm khách hàng)—and whether the advertising achieved or influenced those goals. Measuring against those types of outcomes reveals the true impact of an ad.
Thu Phương
Bài trước: "Measure out" nghĩa là gì?
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