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"Soft sell" nghĩa là gì?
10 Mar, 2020
Tiktok - ứng dụng giải trí cực mạnh. Photo by Onision
"Soft sell" = (cách) bán hàng nhẹ nhàng, lịch sự, không phô trương, không quảng cáo rầm rộ.
Ví dụ
ENCOMIUM, a media, tech and events company, publishes (xuất bản) ENCOMIUM Weekly, Nigeria’s most authentic (chính xác) soft-sell magazine (since May 27, 1997).
An effective case study makes readers want to learn more about the product it features. It’s a soft sell designed to lure your prospects (lôi kéo khách hàng tiềm năng) into requesting more detailed information. If you’ve mirrored the reader’s problem successfully, the case study will propel (đẩy) them deeper into the sales funnel (phễu bán hàng) and closer to buying.
Marketers are going to have to rethink mobile advertising strategy (chiến lược quảng cáo trên điện thoại) if they plan to utilize TikTok as a platform (nền tảng). “On Instagram, it’s a lot of buy this, buy that, use my promo code,” said TikTok influencer Alejandro Bogliari. “But on TikTok, it’s about being funny and entertaining. You put the product inside a video and do a soft sell.”
Thu Phương
Bài trước: "Soft pedal" nghĩa là gì?
Tags: word
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