Dịch vụ lắp tủ bếp giá rẻ tại Hà Nội

sau khi xong, sẽ thấy yêu nó hơn hết đấy...

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Dear Dan,

My partner and I decided to do a DIY renovation of our kitchen cabinets (tủ bếp). We spent many hours at the store discussing options and reviewing our sketches, then struggled to fit all the boxes into our van. The assembly was arduous (khó khăn, gian khổ, gay go), and we were on the brink of  (trên bờ vực) giving up (từ bỏ) on the project. Despite the rocky (lung lay, không vững) road, now that our new cabinets are finished, we love them. Why is that?

—Dylan

The experience you are describing is something that colleagues and I studied in 2011 and dubbed the “IKEA effect.” The basic idea is that after we devote effort to something, we have more positive feelings toward it; we become attached.

This phenomenon is not restricted to the assembly of furniture. Having to add an egg or some milk to instant cake mix, for instance, makes you feel much more accomplished than getting a store-bought cake, despite the minimal involvement. Personal effort matters, even when it is small.