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"Gratification travel" nghĩa là gì?
13 Jul, 2022
"Gratification travel" có gratification là hài lòng, hưởng thụ -> từ này nghĩa là đi du lịch xa, dài ngày, đắt đỏ.
Ví dụ
First we had a rise in ‘slow, immersive (nhập vai) holidays’, then there was talk of ‘give back vacations’, followed swiftly by ‘hyper-local trips’ – if nothing else, the pandemic has shown that there has been a change in the way we want to travel. Identifying the latest trend (xu hướng) is Original Travel, which is predicting that ‘gratification travel’ will be the next big thing.
Who says we have to empower the customers so completely? Why not lead and shape the customer towards mindful travel rather than ‘insta’ travel (Instagram, instant gratification travel) which is so fleeting (phù du) – like a spoilt kid who gets a new toy and seeks what’s next?
Travel as we once knew it is now a thing of the past and honestly, we hope it stays that way. While jetting off for a last-minute holiday to Asia or New Zealand or Hawaii was pretty incredible, the philosophy (triết lý) of instant-gratification travel we all saw as status quo was taking a huge toll on the very Earth and cultures we’re so keen to explore. Sustainable travel is the future but it’s here now.
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