"Grandfluencer" nghĩa là gì?


"Grandfluencer" -> nghĩa là những người có tầm ảnh hưởng lớn tuổi trong xã hội, thường là người già, đến tuổi làm ông bà.

Ví dụ
The account came about when Chase, 25, and Azran, 27, both eager for a hit, noticed there were only a handful of popular “grandfluencer” accounts on TikTok. The pair saw opportunity (cơ hội) on an app with 1 billion users in over 150 countries.

When TikTok became the hottest new platform, Kevin knew Lill had to get on there. That’s where she got her big break as a true “grandfluencer.” Grandma Droniak’s big personality shines (tỏa sáng) through in her videos. She posts everything from dancing videos to dating and life advice.

There are a handful of popular “grandfluencer” accounts on TikTok. Most popular is the “Old Gays,” a group of real-life friends who were encouraged (động viên) by a 35-year-old neighbor to make videos on behalf of Grindr in 2020. 

“I come into work and laugh all day long. I just can’t stop laughing,” 85-year-old Gaylynn Baker, known on TikTok as Mabel, told Buzzfeed. “We’re changing people’s minds about what it means to age by having fun.” The BuzzFeed article notes a few other “grandfluencer” accounts on TikTok, too.

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