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A Chinese bike-sharing company wants its riders to share more than just bicycle rides. It wants to match them with each other romantically.

Hello Inc. is now tapping into the country’s matchmaking (xe duyên, ông tơ bà nguyệt) and marriage market, offering the service to its 530 million riders. The feature, available on its mobile app, shows that 3,800 Hellobike users have found dates through the feature since it was introduced in late August.

The bike’s matchmaking service comes just as the country’s “sharing economy” — including companies such as Hello Inc. — have been raising their rental fees (phí thuê xe) to keep up with inflation. The feature also suggests that the company may be wanting to help young people — roughly 70% of its 300 million riders in 2019 were born after the ’80s and ’90s — find romance at a time when China’s marriage and birth rates are at their lowest.

Zhang Yi, consulting CEO and chief analyst at research market firm iiMedia, told Sixth Tone that adding matchmaking services could be one of Hello Inc.’s efforts to commercialize (thương mại hóa) its massive user base. China’s online dating market was worth 7.2 billion yuan ($992 million) in 2021 and is expected to reach 8.1 billion yuan this year,

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