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"Ghost kitchen" nghĩa là gì?
22 Mar, 2022
"Ghost kitchen" = căn bếp ma -> nghĩa là cơ sở nấu ăn chuyên nghiệp nhưng chỉ bán mang đi hay giao hàng từ xa.
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What does that leave you with? A ghost kitchen? A tech-forward QSR? It’s unclear. But According to Marc Choy, president (chủ tịch) of Ghost Kitchen Brands, that’s what Ghost Kitchen Brands is. That company started in 2015 in Toronto as Bite Me Diner and now operates 25 multi-tenant ghost kitchens across Canada and the United States.
While the operational (vận hành) difference between a QSR and a ghost kitchen with takeout may be negligible, the attitudinal difference is obvious. “There’s no customer service,” Choy said of GKB’s restaurants. Customers order through a kiosk and are told by text when their food is ready.
Dozens of eateries (căng tin) found on food delivery apps may sound like locally-owned establishments but are really ghost kitchens operated by major restaurant chains.
Not all ghost kitchens belong to chain restaurants, of course. There are several in Charlotte whose kitchens are leased to small business owners who may not yet have the means — yet — to open a brick-and-mortar.
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