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"Unique selling proposition" nghĩa là gì?
05 Feb, 2023
"Unique selling proposition" -> nghĩa là 'lợi điểm bán hàng độc nhất'.
Ví dụ
A store must be able to capture (thu hút) the attention of the customer with its messaging and product selection. It is also important that the store has a personality (tính chất) that resonates with the desired customer. A store should also have a unique selling proposition that sets it apart from competitors.
“When we studied the surveys (cuộc khảo sát), however, we found that nothing about the casinos themselves or the entertainment or the restaurants or the planes explained their attraction. Their unique selling proposition was Trump himself. That said to me that he had — and indeed has — a unique appeal (hấp dẫn),” Schoen said.
A USP is sometimes referred to as a unique selling point. While it’s not the original term, it conveys (truyền tải) the concept well. It’s a company’s main selling point and shapes your brand, market positioning, marketing messages and techniques, and client interaction. Defining your Unique Selling Proposition is an essential part of successful business planning.
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